Are you tired of hearing "It depends."?
I'm like you. I like concrete answers. I honestly hate hearing "it depends". I mean, c'mon. Can't you give a general answer? Like, what if it's for the average person for the typical experience?
So I finally found the definitive answer to how long your videos should be! We all know the "it depends" stuff. Like it depends on what you're trying to say. Your video needs to be however long it needs to be to get your message across. Nope. I don't agree with that. In this day and age, we have so many other videos to watch! Our attention spans are only so long. Tell it to me straight!
Ok so enough rant. Here's the answer.
2 minutes. Or less.
And who says so? Besides me. I certainly agree with that. I find that if I'm watching a Youtube video, I really only have the appetite for videos less than 2 minutes. Maybe 3. If it is any longer, it better be a really good video with a really good message or extremely entertaining. Otherwise, I'm swiping that video down and browsing through to the next.
If you want more details around why, you can read about it from The Storytelling Non-Profit.
For more granular length depending on the type of video, here's a guide taken from The Next Web.
For tutorials and explainers: 45 - 90 seconds
Creative commercials: 15 - 59 seconds
Crowdfunding videos: 2 - 3 minutes
Testimonials and talking heads: 60 - 119 seconds
It is quite a challenge to keep videos short especially if you have a lot to say. But I think we can all benefit from concise messages. But if you have to have a longer video, there are techniques you can use to keep your audience engaged. It's used in filmmaking all the time. (How else are they able to keep us engaged through a 3 hour movie?)
Stick around and I will cover that in another post.
I hope that helps!
I did a quick video about it along with answering some questions from some of you. If you'd rather "watch" the answer, watch the video.