A comparison: Which video is better?

Both of these videos are car commercials. Both are about 2-3 minutes long. But I bet you like one much better than the other.  Watch and let's talk about why.

Which one resonates more with you? Which one emotionally moves you?

Do you know what the difference is? STORY. One is a story showing the benefits of the product, and the other is just talking about the product.

Both are both high production quality videos. I'd say both are entertaining. But one of them you'll remember more than the other. 

This is what I’m talking about when I say getting your message across and remembered.  Many times it’s about the story you create and the emotional connection you form with your audience that makes ALL the difference.

I know this requires more effort. Heck, even I don't do it all the time. But when your message really matters, and you are already spending a lot of time creating your message, you might as well go the extra mile and tell it in a much more compelling way.